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Having a brand is important to helping your consumer identify with your product or services. Branding gives your business an identity and distinguishes it from other businesses. The objective of branding is to beckon customers to come into your store or website and purchase your product/service. But the objective of brand consistency is different. Here are some reasons why brand consistency is important to your business:
Marketing on A Higher Level
Brand consistency will take your business to the next level of marketing where without showing a slogan, sale price or brand name, customers would still be thinking about being in your store, shopping there and eventually buying from it.
Therefore, you will no longer be convincing customers to stop by your store to buy your product. The brand should be so consistent, so synonymous together with the business's product/service experience to a level that when the consumer sees your brand logo, he/she is already willing to make their next purchase. A purchase that they have not been convinced to make.
Consistency Brings Dependency
Developing a brand is about consistency. Despite using different platforms to market your brand, the message should always be the same. This is part of brand consistency. Take for instance you meet a stranger, the first day they are wearing a sharp business suit, the next day they are dressed in shorts and a t-shirt. Three days down the line, they are wearing diving gear. Would you consider going into business with them?
The same applies to branding. A brand that is always changing with a whimsical message is likely to confuse consumers. Consumers need a brand that is consistent and they can depend on.
Build Brand Trust
Brand recognition is not only about trumpeting your name out there, but it's also about getting the customer to know your brand better on a personal level. Businesses should understand that purchasing is more of an emotive choice than a practical one. Therefore, brand consistency builds trust among customers to a level they are able to make the emotional choice to buy your product.
Branding and brand consistency may be a tricky task to pursue alone. Why not contact Digital Solutions Ireland today and let us advise you on what you need to do, to build your brand effectively.
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